DIGITAL SOLUTIONS PACKAGE
Social Audit & Audience Insights
• Analysis of current social channels (reach, engagement, content type)
• Benchmarking against competitors (posts, tone of voice, frequency)
• Identification of active audiences and growth channels
• Review of digital touchpoints and identification of content gaps
Deliverables
• Social Media Audit Report
• Audience Profiling Dashboard
• Opportunity Map: Channels, Content, Timing
Strategic Presence Building with Content Automation
1
Strategy Plan
• Platform priorities based on audience segmentation
• Monthly content themes, visual identity, and tone of voice guidelines
• Integration of automation tools for publishing and tracking
2
Campaign 1 – Organic Engagement Strategy
(3 Months)
• 4 organic posts per month per platform
• Post scheduling, caption writing, and hashtag curation
• Use of images, carousels, Reels, and short videos
3
Campaign 2 – Platform Growth & Targeted Boosts (3 Months)
• Promote key posts to grow reach and follower base
• Monthly analytics review and optimization
• Set up retargeting campaigns using platform tools
Tech Stack, Digital Assets & Internal Enablement
Digital Assets
• Custom-branded content templates (1 logo, 1 banner, 2 post templates)
• Scheduler integration (e.g., Meta Suite, Buffer, custom React dashboard)
• Hashtag repository and caption assistant
Integrated Digital Visibility Platform
• Analyze current website structure, traffic, and social engagement
• Audit SEO performance and keyword rankings across target markets
• Evaluate social media reach and audience engagement metrics
• Identify gaps in website UX, SEO content, and branding alignment
Reporting & Training
• Monthly analytics reports with recommendations
• Final performance review and next steps
• Internal workshop: social strategy, post design, scheduling best practices
Key Deliverables
• Website & SEO Audit Report
• Social Media Insights Dashboard
• Target Market Engagement Analysis
• Opportunity Report with Technical Recommendations
Centralized Digital Boost Architecture
• Modular React Frontend for Admin, SEO, and Social Dashboards
• Spring Boot Microservices (SEO Service, Website Service, Social Media Service)
• Kafka Event Bus for async updates across analytics, posts, and SEO actions
• PostgreSQL for content, user data, and performance logs
• Hibernate for ORM and entity management
Key Modules
• Website Builder + Admin Panel
• SEO Tracker + Keyword Optimizer
• Social Media Post Scheduler (Meta, IG, TikTok, LinkedIn)
• AI-Powered Analytics Dashboard
Marketing & Automation Layer
• SEO Scorecards with auto-suggestions & tracking
• Real-time Social Engagement Monitoring
• Auto-posting calendar across social platforms
• Campaign KPI Reporting with A/B Testing
Digital Assets & Enablement
• Branded Website Templates & Landing Pages
• SEO-Optimized Blog & Content Scheduler
• Integrated Chatbot & Lead Capture Forms
Reporting & Training
• Monthly Web & Social Performance Reports
• Strategy Review & Content Roadmaps
• Internal Training on Campaign Setup, SEO Best Practices, and Analytics
Search Engine Optimization (SEO)
SEO Infrastructure Audit & Competitive Benchmarking
• Technical site health check (indexing, speed, schema, mobile)
• Content analysis vs. top competitors (keyword depth, structure)
• Identification of ranking blockers and growth gaps
• Benchmarking with local & global SERP leaders
Deliverables
• SEO Audit Report (technical + content)
• Competitor Keyword Gap Analysis
• Priority Fix & Opportunity Matrix
Assets
•Integrated SEO dashboard (rank tracker, audit score, backlinks)
•CMS integration: Yoast, RankMath, or custom meta-tag system
•Google API integration (GSC, GA4, Lighthouse)
Reports & Training
•Bi-weekly performance snapshots
•Final SEO Scorecard & Improvement Roadmap
•Hands-on training: keyword research, content writing, reporting tools
Integrated SEO Automation & Campaigns
1
Strategy Elements
• On-page & off-page SEO strategy
• KPI alignment: traffic, rankings, conversions
• CMS SEO automation (headless or plugin-based)
2
Campaign 1: SEO Foundation Setup (3 months)
• Implement structured data (Schema.org, JSON-LD)
• Optimize core pages (meta, headings, internal links)
• Sitemap & robots.txt automation
• Google Search Console & Analytics setup
3
Campaign 2: Content Engine & Link Building (3 months)
• Сontent calendar powered by keyword clusters
• Auto-reporting via API for SERP and backlink metrics
• Strategic link building with verified partners
• Monthly ranking tracking + adjustments
Website Development
Website Audit & Market Readiness
• Analysis of current website (if available) or digital readiness
• Benchmarking against competitors in the same industry
• Assessment of business needs in UI/UX, speed, and SEO
• Identification of growth and engagement opportunities
Deliverables
• Website Audit Report
• Competitive Landscape Analysis
• UI/UX & SEO Opportunity Map
Assets
• Interactive CMS (e.g., WordPress or Headless CMS)
• Analytics tools (GA4, Hotjar, Meta Pixel)
• Integrations: forms, chat, newsletter, e-commerce
Reports & Training
• Monthly reports on traffic, engagement, and conversions
• Final review and strategic recommendations
• Team training on CMS, publishing, and data analysis
Integrated Website Development
& Campaigns
1
Strategy Elements
• Goal setting: lead generation, branding, e-commerce
• Technical scope: responsive design, CMS, integrations
• Visual identity, brand guidelines, page structure
2
Campaign 1: MVP Website Launch (3 months)
• Website structure, content, and design creation
• Launch on staging environment
• Feedback collection and basic SEO implementation
3
Campaign 2: Optimization & Scaling (3 months)
• Improvements based on analytics and feedback
• CRM, live chat, and email marketing integrations
• Functional expansion: blog, product catalog, filters
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