
DIGITAL SOLUTIONS PACKAGE
Social Audit & Audience Insights
• Analysis of current social channels (reach, engagement, content type)
• Benchmarking against competitors (posts, tone of voice, frequency)
• Identification of active audiences and growth channels
• Review of digital touchpoints and identification of content gaps
Deliverables
• Social Media Audit Report
• Audience Profiling Dashboard
• Opportunity Map: Channels, Content, Timing
Strategic Presence Building with Content Automation

1
Strategy Plan
• Platform priorities based on audience segmentation
• Monthly content themes, visual identity, and tone of voice guidelines
• Integration of automation tools for publishing and tracking
2
Campaign 1 – Organic Engagement Strategy
(3 Months)
• 4 organic posts per month per platform
• Post scheduling, caption writing, and hashtag curation
• Use of images, carousels, Reels, and short videos
3
Campaign 2 – Platform Growth & Targeted Boosts (3 Months)
• Promote key posts to grow reach and follower base
• Monthly analytics review and optimization
• Set up retargeting campaigns using platform tools


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